Where Ideas go Viral

Privacy Policy

Last Updated: 03/12/2025

This Privacy Policy explains how Viral Velocity (“Viral Velocity“, “we“, “us“, or “our“) collects, uses, discloses and protects personal data in connection with our website and services. We are committed to handling your personal data in a lawful, fair and transparent manner in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

1. Scope of this Privacy Policy

This Privacy Policy applies to personal data we collect when you:

  • Visit or use our website: https://viralvelocity.co.uk (the “Website”)
  • Contact us via online forms, email or telephone
  • Engage us to provide consulting, advisory, architectural, development or related digital services or
  • Subscribe to our newsletters, updates or marketing communications

2. Personal Data We Collect

2.1 Data You Provide Directly

We may collect the following types of personal data when you voluntarily provide it to us:

  • Name
  • Business or personal email address
  • Telephone number
  • Company name and role/job title
  • Information relating to your enquiry, project or engagement with us
  • Any other information you choose to provide in free-text fields or through correspondence

2.2 Data Collected Automatically

When you visit our Website, we may automatically collect certain technical and usage-related information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referring URLs
  • Pages visited, time spent, and navigation patterns
  • Approximate location derived from IP (where permitted)

This information is collected primarily through cookies and similar technologies. Further details are provided in our Cookie Policy.

3. Purposes and Legal Bases for Processing

We process your personal data for the purposes and on the legal bases set out below:

  • Responding to enquiries and providing information:
    To respond to contact requests, queries and service enquiries.
    Legal basis: Legitimate interests (to operate and grow our business and respond to potential and existing clients) and/or consent.
  • Provision of services:
    To plan, deliver and manage consulting, architecture, implementation and support services (e.g. Power Platform, Azure, AWS, AI/Copilot, Amazon Connect, Web Development, Digital Experiences and related services).
    Legal basis: Performance of a contract or steps taken at your request prior to entering a contract.
  • Marketing and communications:
    To send newsletters, insights, invitations or other marketing communications, where you have opted in or where we are otherwise lawfully permitted to do so.
    Legal basis: Consent or legitimate interests (for business-to-business communications where appropriate).
  • Website administration and improvement:
    To monitor, maintain and improve our Website, including usage statistics, performance, security and user experience.
    Legal basis: Legitimate interests (to ensure the effective operation of our Website and services).
  • Compliance and legal obligations:
    To comply with applicable laws, regulatory requirements and to establish, exercise or defend legal claims.
    Legal basis: Legal obligation and legitimate interests.

4. Data Sharing and Disclosure

We do not sell, rent or trade your personal data. We may share your personal data only with:

  • Service providers and suppliers who support our operations (e.g. website hosting, email services, analytics providers, CRM systems, IT support), bound by contractual obligations of confidentiality and data protection.
  • Professional advisors such as legal, accounting or insurance providers, where necessary.
  • Subcontractors or partners engaged in the delivery of client projects, only to the extent necessary for such delivery and subject to appropriate safeguards.
  • Law enforcement or regulatory authorities where required by law or in connection with legal proceedings, investigations or to protect our rights or the rights of others.

5. International Data Transfers

Your personal data may be transferred to, and processed in, countries outside the United Kingdom or the European Economic Area (“EEA”). Where such transfers occur, we will ensure that appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Government or European Commission; or
  • Adequacy regulations or decisions; or
  • Other lawful transfer mechanisms under applicable data protection laws.

6. Data Security

We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or disclosure. Whilst we strive to use commercially acceptable means to protect your data, no method of transmission over the internet or method of electronic storage is entirely secure and we cannot guarantee absolute security.

7. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected, including:

  • To provide services and manage our relationship with you;
  • To comply with legal, regulatory and tax requirements; and
  • To resolve disputes and enforce our agreements.

When personal data is no longer required, we will securely delete or anonymise it.

8. Your Rights

Under the UK GDPR, you may have the following rights in relation to your personal data:

  • Right of access – to obtain confirmation as to whether we process your personal data and to receive a copy of such data.
  • Right to rectification – to request correction of inaccurate or incomplete data.
  • Right to erasure – to request deletion of your personal data in certain circumstances.
  • Right to restrict processing – to request that we limit the processing of your data in certain cases.
  • Right to data portability – to receive your personal data in a structured, commonly used and machine-readable format and to transmit it to another controller, where applicable.
  • Right to object – to object to processing based on legitimate interests or for direct marketing.
  • Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 11 below. We may need to verify your identity before responding.

9. Cookies

We use cookies and similar technologies on our Website. For detailed information about how we use cookies and how you can manage your preferences, please refer to our Cookie Policy.

10. Third-Party Websites

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review their privacy policies before providing any personal data.

11. Contact Details

If you have any questions, concerns or requests regarding this Privacy Policy or our handling of your personal data, please contact us at:

Viral Velocity
Email: info@viralvelocity.co.uk
Website: https://viralvelocity.co.uk
Company Registration Number: 16826902

12. Complaints

If you are dissatisfied with how we process your personal data, you may lodge a complaint with us using the contact details above. You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors. The updated version will be posted on this page and indicated by the “Last Updated” date above. We encourage you to review this page periodically.