Last Updated: 03/12/2025
This Cookie Policy explains how Viral Velocity (“we”, “us”, or “our”) uses cookies and similar technologies on our website https://viralvelocity.co.uk (the “Website”). It should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the site owners.
2. Types of Cookies We Use
We may use the following categories of cookies on our Website:
- Strictly Necessary Cookies
These cookies are essential for the operation of our Website and enable core functionality such as security, network management and accessibility. They cannot be switched off in our systems. - Performance / Analytics Cookies
These cookies help us understand how visitors use our Website by collecting information such as pages visited, time spent and error messages, enabling us to improve performance and user experience. - Functional Cookies
These cookies allow our Website to remember your choices (such as language or region) and provide enhanced, more personalised features. - Targeting / Advertising Cookies
Where used, these cookies may be set through our site by us or our advertising partners to build a profile of your interests and show you relevant adverts on other sites.
3. Examples of Cookies
The specific cookies used on our Website may change over time. Below are typical examples of cookies that may be in use:
| Cookie Name | Provider | Purpose | Type | Expiry |
|---|---|---|---|---|
| _ga | Google Analytics | Used to distinguish unique users for analytics purposes. | Performance / Analytics | Up to 2 years |
| _gid | Google Analytics | Used to distinguish users on a daily basis. | Performance / Analytics | 24 hours |
| _gat | Google Analytics | Used to throttle request rate. | Performance / Analytics | 1 minute |
| cookie_consent | Viral Velocity | Stores your cookie consent preferences. | Strictly Necessary / Functional | Up to 12 months |
The above is illustrative. The actual list may vary depending on the tools and integrations enabled on the Website.
4. Third-Party Cookies
Some cookies on our Website may be set by third parties (for example, analytics providers, embedded content platforms or advertising networks). These third parties may use cookies to collect information about your online activities across websites and over time, in accordance with their own privacy and cookie policies.
5. Cookie Consent and Management
When you first visit our Website, you may be presented with a cookie banner or notice requesting your consent to the use of non-essential cookies. You may accept or reject such cookies as follows:
- By clicking “Accept”, you consent to our use of non-essential cookies as described in this Cookie Policy.
- By clicking “Reject” or adjusting your preferences, you can refuse non-essential cookies or choose specific categories.
You can also manage or delete cookies via your browser settings. Please note that blocking certain types of cookies may affect your experience on the Website.
6. How to Control Cookies via Your Browser
Most web browsers allow you to control cookies through their settings. You can usually find these settings in the “Options”, “Settings” or “Preferences” menu of your browser. The following links may be helpful:
- Google Chrome: [Settings > Privacy and Security > Cookies and other site data]
- Mozilla Firefox: [Options > Privacy & Security]
- Microsoft Edge: [Settings > Cookies and site permissions]
- Safari: [Preferences > Privacy]
For more information about cookies generally, including how to see what cookies have been set and how to manage or delete them, you may visit independent resources such as www.allaboutcookies.org.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Viral Velocity
Email: info@viralvelocity.co.uk
Website: https://viralvelocity.co.uk
Company Number: 16826902